Red Deer Hospital Lottery
Website Design
Goal
Refresh and update the Red Deer Hospital Lottery seasonal website for 2024. Improve usability and responsiveness through design. Was to be done within a 4 week timeline.
Project Statement
After reviewing the 2023 website I decided to make some significant changes to design and layout to not only refresh the website, but also improve usability and site responsiveness. Keeping with the brand colours I tried to really emphasize the prizes, enticing more people to buy (which is the ultimate goal when it comes to lotteries). Brought more attention to the cause and made sure action buttons were placed appropriately.
Overall, the new site became more readable and enjoyable to scroll through.
User Experience
As part of this project I wanted to really improve the user experience, making it an easy task to both learn about the lottery and buy tickets.
Some changes include:
Proper button placement: Call to action buttons are placed strategically throughout each page AND in the header. This allows visitors to easily find what they are looking for without having to go on a hunt.
Clear display of main prizes: Right off the bat the homepage displays the total value of prizes. Enticing visitors to keep browsing or buy tickets.
Content chunking & hierarchy: Text and images are properly placed in a way that is not overcrowded or overwhelming. I incorporated headings and titles to further separate info and highlight certain areas.
Responsive design: In addition to being laptop and desktop friendly, it was also created to be responsive for mobile and iPad too
