Sister Stride
Conceptual Brand Identity
Goal
Create a conceptual brand identity for an all women running club. I wanted this particular brand to be bold, powerful and athletic but fun at the same time.
Project Statement
From the very beginning I wanted to make this a strong all women brand. I started out with some intense research on anything relating to running and women only groups. As a result I was able to create something that’s vibrant and fun but still represents the resilience and power of the female spirit. Using Adobe Illustrator, Adobe Photoshop and InDesign, this project came to life.
Ideation
For this projects I started out with some good ol’ pen and paper brainstorming to properly kick off my ideation process. I find it helps to spark ideas that you usually wouldn’t think of.
