Trucks and Bucks Lottery
Single Page Website, Print & Digital Marketing Materials
Goals
Refresh and update the Trucks and Bucks Lottery seasonal website for 2023
Align all print and digital marketing materials to match the updated website
Website
Kept the style and layout similar to the year prior. Made some subtle changes to improve user experience. Hierarchy, chunking and thoughtful image placement were used in the process.
I took into consideration readability, usability and overall use of space whether it be on desktop or mobile. The main goal was to not overwhelm or confuse users, but rather make it a pleasant easy experience.
After revisions were made, I prepped these files for print.
Poster
PS Letter
Post Card
Front
Back
Envelope
Front
Back
Digital Materials
Ranging from Facebook ads and social media posts to display ads. Various sizes were created. Just a select few are showcased below.
Display Ads (GIFS)
Facebook Ads (GIFS)
Facebook Posts
Email Campaign
