Cash and Camping Lottery
Print & Digital Marketing Materials
Goal
Refresh and update the Cash and Camping Lottery print and digital marketing materials for the new year
Project Statement
As part of this lottery campaign for 2023, I created a brochure, PS Letter, digital/print ads and made adjustments to the website. Working off the previous year’s style with minor changes I managed to create a set of items that worked well together, expressing the brand and what it is all about. Principles of Information design were used in the process which included hierarchy, chunking and proper placement of information and images. Became familiar with the whole printing procedure.
To keep things cohesive, all print materials were created with the same colours, fonts and images as on the website.
French Fold Brochure
PS Letter
Prize Posters
Poster
Digital
Same cohesive goal as print materials. Much of the info and images were requested by the client.
These included digital ads of various sizes.
Digital Ads
